Yet another way in which WWE disrespects its fans' intelligence.
I think because of a few reasons:
1) It includes guys that have great metabolism and who won't become too tired or hurt at the beginning of the match. Doing 30 or 60 minute Iron Man Matches includes a lot of energy that maybe most guys can't do
2) It can easily become boring. Fans already complain that matches are boring both on Raw and PPVs. They also complain that other guys don't get enough time. If WWE gave two guys the opportunity of an Iron Man Match, it might end up being boring to fans (even if they are two guys that are talented but may not work well with each other). It may also take time away from more of the mid-card guys that want the chance to shine
Because Iron Man matches require so much cardio to be able to pull off an hour long match, there are very few wrestlers on the roster that can do them
There's apparently been a massive outbreak of ADD in the world, and no one can keep interest up. Butthurt fans complain every 10 minutes the way it is.
The wrestlers would need to have great conditioning & the matches would easily get boring.
Michaels vs Hart, and Rock vs HHH are ironman matches that come off of the top of my head.
Today's sports entertainment fans are patient enough.
They take it after a long time
They take to long
Too much time
VEry long time.