What's with their fetish for shortening names? is it just so they can save a few bucks when they put their names on merchandise or championship belts?
Rusev is catchier than Alexander Rusev. Neville is catchier than Adrian Neville. It's easier to say and it's easier to remember. Plus names like John Cena, Seth Rollins, Randy Orton, Dean Ambrose, Brock Lesnar, etc are 3 or 4 syllables. This makes it easier to chant with unlike 7 syllable Antonio Cesaro.
Who knows, It makes the name feel less unique. Cesaro doesn't feel the same as Antonio Cesaro, or Rusev to Alexander Rusev, or Big E Langston, or any of those names. Adrian Neville was unique to him while Neville alone as his full name just comes off as generic and bland. It's an annoying trend, plus it sounds extremely ugly when they are announced to the ring. .
simple simplification... more often than not the Fans themselves tend to refer to most talent on a 'Last Name basis'... so why shouldn't WWE embrace this as well
-- the fans chant 'Cena Sucks', not 'John Cena sucks'
-- "Lets Go ____" *clap *clap *clap chants work with 2 syllable names... so if you have a 2 syllable last name, that 3 syllable 1st name has to go (Rusev, Cesaro, now Neville)
-- Easier to trademark... every time a WWE employee says "Hulk Hogan" on TV, Vince has to cut Stan Lee a check, but call him Hogan, and Vince can leave his checkbook at home
-- Most new Talent is issued a 'realistic' ring name when they sign up/get called to NXT TV, by starting with the pseudonym... and then shortening it from there, it is both organic, yet it still distances them further from their 'Real ID'
** Kevin Owens is Kevin Steen, Heath Slater is Heath Miller, Drew McIntyre is Drew Galloway... when by making them 'Slater, McIntyre and (eventually) Owens they are that much further removed... and looking at Owens/Steen... how much of his ROH Merchandise was 'Steen' how many times did ROH commentary simply use his last Name... so it's not just WWE
-- Heck one of the many points of Friction Christopher Daniels had in TNA was them billing him simply as 'Daniels'... on a related note Frankie Kazarian was just as likely to be cited as Kaz/Kazarian, as Frankie in TNA as well
Makes it easier for people to remember in a lot of cases, also gives the fans a likening to the wrestlers because its like a nickname. It's also pretty common in sports and physical activity to use a surname or short nickname for individuals that identifies them personally.
i guess to switch it up. So many wrestlers have their scripted first name and last name as their ring name. I can name like 20. Personally I think just Neville sounds more bada$$ than adrian Neville
I don't like it. I prefer them to have a full name, them taking away Adrian to just Neville sound exceptionally bad.
short and snappy
you are right
no clue
